FOR IMMEDIATE RELEASE
Media Contact:
Hallie Dean, Luquire (hdean@luquire.com 704-807-2083)

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May 15, 2023 (McADENVILLE, N.C.) – The Town of McAdenville is inviting the community to join together on June 3 for “McAdenville Community Day,” a public event celebrating the South Fork River and the newest section of the Carolina Thread Trail in observance of National Trails Day.

McAdenville Community Day 2023 will feature food trucks, live music, kayak rentals, a firework display by Pyrotecnico and plein air painting by local artists. The event, which is open to the general public and free of charge, kicks off at 4 p.m. at the historic bell tower in the center of town, with a ribbon-cutting for the Pharr Yarns Family Trail and the McAdenville Greenway.

“McAdenville welcomes hundreds of thousands of visitors each December to enjoy the Christmas light display and now we hope McAdenville Community Day provides us another opportunity to gather and celebrate the year-round offerings the town of McAdenville has available for its residents and visitors,” said McAdenville Mayor Jim Robinette.

Visitors and residents are also invited to arrive early to visit the eclectic group of downtown restaurants and shops on Main Street, which will be open throughout the day, where musician Caleb Davis will perform that afternoon. Event attendees are encouraged to bring lawn chairs or blankets to enjoy the greenspace with a backdrop of the historic bell tower and 1880s vintage turret wall as live music is provided from bands Temperance League and Cassette Rewind.

More information on the event is available at www.McAdenvilleCommunityDay.com.

The event is sponsored by hometown company, Pharr, and supported by the Catawba Lands Conservancy, the Carolina Thread Trail, the Catawba Riverkeeper, the McAdenville Women’s Club, the Town of McAdenville and the W.J. Pharr Family YMCA. The Pharr Yarns Family Trail and the McAdenville Greenway combine to provide nearly five miles of greenway through McAdenville, featuring views of the South Fork River and the falls at the McAdenville dam. These trails are part of the 23-mile Matthews Belk South Fork River Corridor which will eventually extend from Spencer Mountain to the Daniel Stowe Botanical Garden, linking the cities of Ranlo, Lowell, McAdenville, Cramerton and Belmont.

“We believe these trails, in addition to the South Fork River blueway, immediately create multiple outdoor recreational options for bikers, walkers, kayakers and all adventurers,” said Pharr CEO Bill Carstarphen. “When the 23-mile Corridor is complete, it will be an incredible amenity for the Charlotte region, providing not only recreation, but a blend of active experiences such as dining, entertainment, events and shopping in historic downtowns and beautiful settings.”

Over the past year, Pharr has been working through a series of renewal projects focused on fostering continued growth in the historic community. In September, Pharr announced the opening of the Dynamo 31 building and its first tenant, the Catawba Riverkeeper, as a result of the adaptive reuse to class A office space of a former 1940s Pharr Yarns mill adjacent to Pharr’s corporate office in downtown McAdenville. The Dynamo 31 project was named as a finalist for the 2022 “Heavy Hitter Awards” in the best adaptive reuse real estate project classification by the Charlotte Business Journal.

In late 2022, Pharr completed the restoration and beautification of Pharr Mill Lake at the center of town, improving the health of the lake and the fish and wildlife that inhabit it. A new fountain in the center and “floating Christmas trees” were added for McAdenville’s iconic Christmas Town U.S.A.R celebration.

Pharr’s renovation to the shell of the 1907 riverfront historic mill building at the center of town is now complete. Known as McAden Mill No. 3, the building is currently conceived as a future home to commercial uses such as food and beverage, retail, events and entertainment space with residents and year-round visitors in mind, embracing the riverfront with outdoor seating.

Following the addition of craft coffee shop Knowledge Perk and ice cream shop Two Scoops Creamery to Downtown Main Street in December, new businesses coming to Main Street include Laundry Dae – a women’s fashion clothing boutique that will offer rentals as well as women’s clothing for purchase – and a retail expansion of beloved restaurant Terra Mia, for fresh-made pasta, gelato and takeaway prepared foods. So far this year, the Dynamo 31 office building has already added an Edward D. Jones office, professional services firm Chitwood & Skidmore CPA PA, massage therapist Arches Bodywork and MECA Commercial Real Estate.

On the exciting updates, Carstarphen commented, “We greatly appreciate the Town’s leadership that has been so supportive, and our local businesses that have added so much to our Town, helping to convince these new businesses that McAdenville is the place to be. We hope to see you at McAdenville Community Day!”

About Pharr

Pharr is a family-owned company with a rich 80+ year history with businesses centered around its developing and growing community. Pharr is comprised of three businesses: real estate developer Belmont Land and Investment Company, hospitality management business Strand Hospitality Services, and investment company Greenleaves Capital. More information can be found at www.pharrcorp.com.